You Are Not So Smart

We are each born labeled. In moments of ambiguity, those labels can change the way people make decisions about us. As a cognitive process, it is invisible, involuntary, and unconscious – and that’s why psychology is working so hard to understand it.

Our guest for this episode is Adam Alter, a psychologist who studies marketing and communication, and his New York Times bestselling book is titled Drunk Tank Pink after the color used to paint the walls of police holding cells after research suggested it lessened the urge to fight.

- Show notes at: www.youarenotsosmart.com

Direct download: 104_-_Labels_rebroadcast.mp3
Category:psychology -- posted at: 5:35pm EST

Confirmation bias is our tendency to seek evidence that supports our beliefs and confirms our assumptions when we could just as well seek disconfirmation of those beliefs and assumptions instead.

This is such a prevalent feature of human cognition, that until recently a second bias has been hidden in plain sight. Our past beliefs and future desires usually match up. Desirability is often twisted into confirmation like a single psychological braid - but recent research suggests that something called desirability bias may be just as prevalent in our thinking. When future desires and past beliefs are incongruent, desire wins out.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

SPONSORS

• The Great Courses: www.thegreatcoursesplus.com/smart
• Dignity Health: www.dignityhealth.org/taketwomins
• Blue Apron: www.blueapron.com/yanss

Direct download: 103_-_Desirability_Bias.mp3
Category:psychology -- posted at: 10:31pm EST

1